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One of our most iconic ads, “The Bowling Ball Mattress” debuted in 1995 to illustrate how the world’s premier support system, our Pocketed Coil® springs, resists motion transfer for less partner disturbance.  In 2000, we revolutionized the industry again by creating the first non-flip mattress. No more wrestling with your mattress, knocking down lamps, and rearranging your bedroom every year. The introduction of the T3 Pocketed Coil® in 2003 was another big advancement for Beautyrest®. Triple-stranded high-quality springs provide our best support system yet. The T3 Pocketed Coil® enhances both support and pressure relief while reducing motion and increasing the durability of the mattress. 

Beautyrest Black® L-Class features our premier support system, designed with zoned T3 Pocketed Coil® Technology for up to 21% more support where your body needs it the most.** Our new plant-based cooling technology helps provide up to 18% more cooling power to keep you comfortable as you fall asleep and throughout the night***. In addition, SurfaceTouch™ Gel Memory Foam delivers superior pressure relief by working directly under the sleep surface to quickly unlock advanced pressure relief the moment you lie down. Paragraph